Located in the historic lobby, we accentuated the ceiling to attract customers into the office space itself. Starting with a glossy palette consisting of simple industrial materials – a combination of elements in the coarse ore, cement floor, gray brick, wood and other natural materials – our design team produced a striking office setting.
New Balance culture strives to empower the bold and adventurous spirit in all of us. That spirit is realized throughout the space with depictions of sports shoes, a fitness space and vibrant colors to punctuate the lively brand personality.
New Balance Shanghai headquarters has a strong aesthetic, and the retro interior design needed to reflect the New Balance brand elements. US street culture is a prominent theme throughout.